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Marketing Specialist

Marketing Specialist

Department 
Marketing
Job Locations 
US-NY-Purchase
Employment Type 
Regular Full-Time
Position Schedule 
Monday-Friday 8:30am-5:30pm

More information about this job

Position Summary

WESTMED Practice Partners is currently seeking a full time Marketing Specialist at our office location in Purchase, New York within Westchester County.  Reporting to the Associate Director of Marketing, together will partner to develop brand strategy & marketing mix model for a large multi-specialty outpatient medical practice.  Assists in the planning, implementation, and execution of all strategic marketing campaigns and initiatives.

Essential Job Functions & Responsibilities

  • Leads digital efforts to create increased brand awareness of Westmed Medical Group -- including maintenance and optimization of SEO, social, website, display, email communications + other patient touchpoints.
  • Build strategic marketing campaigns to support specific marketing objectives across lines of business, in partnership with key stakeholders, including executive staff members and providers.
  • Create strategies to distribute branded content (video and flat) across high-reach marketing channels, in order to grow brand awareness and foster patient engagement.
  • Participates in the ideation, development and execution of branded content including original video content, blog content, engaging social content, print, etc.
  • Maintains Westmed Medical Group social media pages, working with the Senior Public Relations Manager and Associate Director of Marketing to develop and post relevant content that resonates with our core audiences.
  • Facilitates media planning/buying activities and creative development for all marketing campaigns in partnership with Associate Director of Marketing.
  • Evaluate the impact of marketing tactics in achieving their stated objectives, and optimize campaigns to yield highest business results.
  • Manages relationships with external agencies, vendors, and other key stakeholders.
  • Assists in the creation and management of advertising budget.
  • Performs other projects/duties as assigned.

Required Qualifications

  • Bachelors degree in Marketing or related field of study
  • 2 years experience in advertising, marketing, brand-side advertising, agency experience or equivalent
  • Strong digital and SEO experience
  • Exceptional written and oral communication skills
  • Must be able to manage several projects at once with minimal supervision
  • Media buying experience is a strong plus
  • Video editing experience is a strong plus

Company Overview

Here at WESTMED Practice Partners, one of the most successful management services organizations in the United States health care community, we look for individuals who are interested in and seek a challenging, growth-oriented, dynamic and friendly environment. Individuals with a strong work ethic along with a caring personality are who we find to be most successful here, fitting into our not so basic mantra of simply being “Smart" & “Nice". Our organization is constantly looking to bring on like-minded people who have a genuine interest in helping people and possess an intellectual curiosity to try and do things better and more efficiently. We strive to bring out the best in all of our team members and provide individuals with the support they need to achieve their career aspirations.

 

WESTMED Practice Partners is a healthcare management services company that has evolved from the success of the WESTMED Medical Group, one of the largest multi-specialty medical groups in the country. In partnership with our clients, the mission of WESTMED Practice Partners is to improve the health of the communities we serve. We seek to grow the quality and efficiency of outpatient healthcare services by the design and management of free-standing, comprehensive medical offices with a focus on primary care. For more information, visit our web site at www.westmedpartners.com

 

We provide a modern office environment, state-of-the-art equipment and technology as well as competitive benefits and salary. Our benefits include medical, dental, free copays for employees who see WESTMED physicians, discounted vision glasses, life insurance, AD&D insurance, short-term and long-term disability, 401k and profit sharing, flexible spending plans, and more.

 

 

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